For agencies and freelancers
Your clients' sites, maintained under your name.
You built the sites. You do not want to spend every Monday updating them, and you do not want to tell clients you outsource it. We do the work, your brand takes the credit, and your client never hears from us.
From $39 per site · no minimum · month to month
The maths
You charge your client
$150/month
a normal care plan rate
You pay us
$32/month
at 10+ sites
You keep
$118/month
per site, for no weekly work
Fifteen sites at that margin is $21,240 a year of recurring revenue you are not currently doing the work for.
White label means actually invisible.
Plenty of providers call themselves white label and then email your client from their own domain. Here is precisely what ours means.
We never contact your client
No emails, no calls, no surprise introductions. Every conversation goes through you. If a client emails us directly by accident, we route it back to you rather than replying.
Reports carry your brand
Your logo, your colours, your name in the footer. The monthly report your client receives looks like it came from your agency, because as far as they are concerned it did.
One dashboard, all your sites
Every site you hand us in one place: status, reports, requests and billing. You see everything; your client sees only what you choose to forward.
You set the response promise
You decide what to promise your clients. We work to the response times you need, and we tell you honestly when a promise is one we cannot keep.
You own the client relationship
You bill them, you set your own price, you keep the margin. We invoice you once a month for the sites we cover, and we never see what you charge.
Under NDA if you want one
We will sign your agreement. We are used to being a subcontractor and we behave like one — no case studies, no logos, no mentioning your clients anywhere.
What we actually do each week
The same work as our direct care plans, on every site you hand over. You do not lose anything by going white label — you gain the ability to sell it under your own name.
Add-ons are available per site, so a WooCommerce client can have WooCommerce care while a brochure site does not, and you price each accordingly.
See the add-ons- Weekly core, plugin and theme updates, with a backup taken first
- Key pages checked after every update, rolled back if anything moves
- Daily off-site backups, 30-day retention, restore on request
- Uptime monitoring with a human response
- Weekly malware scan and vulnerability checking
- Free malware cleanup if a site you cover is compromised
- Monthly report in your branding, ready to forward
- Included fixes and edits, at the tier you choose per site
Pricing that leaves you a margin.
Per site, per month, billed to you in one monthly invoice. No setup fee, no minimum term, and the rate drops as you add sites rather than requiring a commitment up front.
1–9 sites
$39/site/month
Start here, no commitment
10–24 sites
$32/site/month
Most agencies land here
25+ sites
$26/site/month
Plus a named engineer
A worked example. Ten client sites at $39 costs you $390 a month. If you charge each client $150, you bill $1,500 and keep $1,110 — recurring, for work you are not doing. Most agencies we speak to are already doing this work for free inside a retainer, which is the same margin with your Monday mornings attached.
Tell us how many sites and what you currently promise your clients.
How it starts
- Step 1
Send us one site
Pick your most annoying client site. One month, no commitment, so you can judge the work rather than the pitch.
- Step 2
Check the first report
You get it in your branding before your client sees anything. If it is not good enough to forward, we have failed.
- Step 3
Move the rest across
At your pace. Most agencies move five to ten sites over a couple of weeks once the first one has run a month.
- Step 4
Sell it as a service
Now you have a recurring product you can put in front of every client you have ever built for.
Stop doing updates for free inside a retainer.
Tell us how many sites you look after and what you currently promise them. We will tell you what it costs and what we can realistically commit to — including if the answer is that you are better off keeping it in-house.